How did Clinton and her rival Sanders use social media to engage their supporters in the primaries?

Posted By: Patricia Rossini | Wednesday, July 27, 2016


This article is reposted from "Did Sanders have the right priorities on social media before Clinton cinched?" at the Columbia Journalism Review.

Bernie Sanders rode a wave of populist support that nearly upended former shoo-in Hillary Clinton for the Democratic nomination for president. Are there lessons to learn from his campaign’s social-media strategy that explain why the Bernie movement gained so much traction but ultimately came up short? 

A review of hundreds of the candidates’ messages on Twitter and Facebook—using data from Illuminating 2016, a project supported by the Tow Center for Digital Journalism and Syracuse University’s Center for Computational and Data Sciences—suggests the candidates took very different approaches to the digital medium in the month before Clinton clinched the nomination.

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