Posted By: Patrícia Rossini, Jennifer Stromer-Galley | Tuesday, August 02, 2016
When 74% of Americans are on Social Media, it is not surprising that political campaigns use them strategically to create a desirable public image, attack opponents and, of course, engage supporters in ways that are aligned to their goals. Platforms such as Twitter and Facebook enable campaigns to reach a broader audience and communicate with supporters in their digital habitat. In this context, engaging supporters is key for a successful social media strategy. In fact, social media can be especially advantageous for candidates seeking to mobilize supporters to get involved with the campaign.