Collection and Classification of Illuminating 2016 Social Media Data

Posted By: Jeff Hemsley, Jennifer Stromer-Galley, Sikana Tanupabrungsun, Yatish Hegde, Feifei Zhang, Nancy McCracken | Thursday, April 06, 2017

Overview Illuminating seeks to understand political discourses engaged by the 2016 US presidential candidates on social media. We developed a platform for collecting, analyzing and visualizing data

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Online activation: The role of citizen engagement on social media in the 2016 presidential campaign

Posted By: Patrícia Rossini, Jennifer Stromer-Galley | Tuesday, August 02, 2016

When 74% of Americans are on Social Media, it is not surprising that political campaigns use them strategically to create a desirable public image, attack opponents and, of course, engage supporters in ways that are aligned to their goals. Platforms such as Twitter and Facebook enable campaigns to reach a broader audience and communicate with supporters in their digital habitat. In this context, engaging supporters is key for a successful social media strategy. In fact, social media can be especially advantageous for candidates seeking to mobilize supporters to get involved with the campaign.

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How did Clinton and her rival Sanders use social media to engage their supporters in the primaries?

Posted By: Patricia Rossini | Wednesday, July 27, 2016

Bernie Sanders rode a wave of populist support that nearly upended former shoo-in Hillary Clinton for the Democratic nomination for president. Are there lessons to learn from his campaign’s social-media strategy that explain why the Bernie movement gained so much traction but ultimately came up short? A review of hundreds of the candidates’ messages on Twitter and Facebook—using data* from Illuminating 2016, a project supported by the Tow Center for Digital Journalism and Syracuse University’s Center for Computational and Data Sciences—suggests the candidates took very different approaches to the digital medium in the month before Clinton clinched the nomination.

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Image Trumps Issues in the 2016 Republican Campaign

Posted By: Jenny Stromer-Galley | Thursday, July 21, 2016

The central function of political campaigns is to give voters the information they need to pick a candidate who will best represent their interests. When campaigns were held in the 1980s and 1990s, the public relied on the news media to learn about the candidates, and they heard from the candidates directly through paid television, print, and radio advertising and mail fliers. Today, the public is getting more of their information from the election via social media than ever before, according to a new Pew Research Center study. The question is: what is the public learning? Are they getting the issue and policy positions of the candidates that they need so that they can make an informed decision, or are they getting self-aggrandizement and claims about how great the candidate is as a person, leader, or family member?

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Is Trump to Blame for the Negative Campaign?

Posted By: Patricia Rossini | Thursday, July 21, 2016

When Donald Trump announced his candidacy June 15, 2015, few people could believe that the real estate mogul was actually capable of winning the Republican nomination against some of the party's strongest names. Journalists and political analysts remained skeptical about Trump's strategy that seemed largely based on insults and catchphrases with little substance and virtually no clear stance around the issues - with the exception of his immigration policy based on building a wall in the Mexican border, racist remarks and a few claims around National security and foreign relations.

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