Posted By: Jenny Stromer-Galley | Thursday, July 21, 2016
The central function of political campaigns is to give voters the information they need to pick a candidate who will best represent their interests. When campaigns were held in the 1980s and 1990s, the public relied on the news media to learn about the candidates, and they heard from the candidates directly through paid television, print, and radio advertising and mail fliers. Today, the public is getting more of their information from the election via social media than ever before, according to a new Pew Research Center study.
The question is: what is the public learning? Are they getting the issue and policy positions of the candidates that they need so that they can make an informed decision, or are they getting self-aggrandizement and claims about how great the candidate is as a person, leader, or family member?